Popmenu provides restaurants with digital marketing and ordering technology to engage diners and get more visibility online. With website design, dynamic menus, online delivery and ordering, and marketing automation up for grabs, we wanted to look at this platform to see exactly what it has to offer.
Popmenu Review
What is Popmenu?
Popmenu is a cloud-based hospitality software that aims to increase a restaurant’s online presence, build diner loyalty, increase the number of new and regular guests, and drive transactions. This software caters to restaurants of all sizes, specifically those who want to start turning their one-time patrons into loyal regulars.
With personalized websites, menus, online marketing capabilities, and tools that streamline front-of-house tasks, the Popmenu platform has become increasingly popular among restaurant owners and the restaurant industry.
Popmenu Features
Popmenu’s software comes with several features curated explicitly for restaurant owners looking to grow their business and increase their revenue. The platform offers solutions for website design, menu customization, digital ads, and even front-of-house staff.
Website Design
Their website design team creates industry-focused sites for restaurants that diners can easily interact with and navigate. Instead of outdated PDF menus, Popmenu offers personalized websites that are mobile-friendly and have Google My Business Integration.
Google My Business indexes each item or dish on your menu that you upload to your listing. This means that every time a person searches for a dish you offer, your restaurant will appear among the search results.
Menu Customization
Popmenu uses interactive menu technology. Their technology resembles a social media site, with real, up-to-date diner reviews on favorite dishes and sharing abilities.
These interactive menus include online ordering features, and the additional engagement on certain dishes can actually increase sales. Higher engagement can also mean better visibility on search engines for your restaurant and more exposure to potential customers.
Digital Ads
As part of their marketing solution, Popmenu creates brand recognition and helps your restaurant build diner relationships through customization, incentives, and text advertising.
Popmenu users can send offers to diners to help drive sales. They can also customize their customer data and index their customer base any way they like. Additionally, users can drive sales through text marketing.
This allows you to send invitations to special events, send automated messages based on past orders, and increase online ordering by sharing promotions and special offers.
Front Of House Solution
As part of their services, Popmenu aims to improve the in-house dining experience and help streamline tasks for better staff performance. For example, packed restaurants can be a nightmare. But, with Popmenu Waitlisting, you take customers’ details and send them a text alert when their table is ready.
Seated guests can use the contactless ordering feature. For guests who prefer dining in the comfort of their own home, there is an online ordering tool that allows for in-house pick-up. Additionally, Popmenu has features to facilitate in-house and partner delivery and curbside pickup.
Available Integrations
Popmenu offers integration with other restaurant ordering and reservation tools, online payment processing applications, and an online delivery index.
The full list of Popmenu integrations includes:
- Doordash For Merchants
- Google My Business
- OpenTable
- OrderNerd
- Resy
- Stripe
- Square
- Toast
Pricing Details
Popmenu offers both monthly and annual subscription options for three different tiers. Their most basic option, the Indie, is around $100 per month. Users can start a free trial with the Indie option, but for more extensive features and tools, you will have to contact Popmenu for a demo.
Their most popular subscription offer is their Pro package, which will cost around $350 per month. This package includes all of the basic features with Indie, unlimited mass messages and pre-crafted message packs, and digital gift cards.
Pros
- Customizable websites
- Patented interactive menu technology
- Customize customer data
- Text marketing
- Optimized for front-of-house operations
Cons
- Expensive for smaller restaurants
- Limited integrations
- No event management tools
- No venue management tools
Conclusion
Popmenu is a good software for restaurants looking to increase their revenue, grow their customer base, and update their operation methods. As Popmenu continues to grow, the platform will offer more features for current users.
Speaking of growth, try out Perfect Venue if you find yourself hosting events in your restaurant. We offer event management software for the hospitality industry to help you streamline events by making it easy to send proposals, manage availability, get paid, and more in one tool. The software is uncomplicated, great value for money, and ideal for independent venues. We offer a Free Plan for venue owners looking to get off the ground, with no subscription fees.
