An event doesn’t end when all the guests have left. Well, not for the event company. Post-event activities, specifically post-event survey questions, are a powerful way to measure an event's success.
Collect event surveys and use the qualitative data to get an unbiased view of event operations, where it’s great, and where it’s going wrong.
Utilize attendees' experiences to improve the next event. Use this guide to gather the right post-event survey data.
What Is a Post Event Survey?
Post-event surveys are questionnaires sent to event attendees after an event. The questionnaire enquires about their event experience and gathers data on what they liked and disliked about the experience. Beyond post-event surveys, you can also send a pre-event survey to gather data on expectations, marketing, etc.
Types of Post-Event Survey Questions
There are three common types of post-event survey questions.
- NPS: NPS (Net Promoter Score) questions rate event components, usually on a spectrum from “strongly satisfied” to “strongly dissatisfied”. Other values, like “strongly agree or disagree” are also used frequently.
- Yes or No: These are simple questions with a “Yes” or “No” answer. It often includes a blank field for attendees to leave notes.
- Open-Ended Questions: Open-ended questions leave interpretation up to the surveyor. They can type whatever they want in the blank field on the survey.
Sprinkle a variety of the above options in your post-event surveys to get a comprehensive quantitative and qualitative view of your event.
What Do You Do With Post-Event Survey Data?
You’ve sent out the post-event surveys and received a ton of data from attendees. But what do you do with everything you’ve gathered?
Improve Event Operations
Post-event surveys are the best way to see what your events are doing right and doing wrong. It’s not based on individual biases but instead takes into account a whole host of opinions. You’ll notice trends that you can use to improve event management and ensure event success.
Measure Event Success and Improvement
Attendee satisfaction and ‘How likely are you to recommend [Company Name]...?’ post-event survey questions are a great way to gauge how your events are doing.
If your methods for improving events are working, it’ll be reflected in the post-survey questions. If there is no change, then you know you need to work harder to improve future events.
Ensure Stakeholder Satisfaction
Lastly, post-event surveys are a great way to ensure stakeholder satisfaction. Stakeholders can examine post-event surveys and post-event analytics to gauge how events are going and build trust in future events. It provides tangible evidence that their assets are being put to good use.
Post-Event Survey Questions To Ask Event Attendees
Add these post-event survey questions to your post-event surveys to improve future events.
How happy are you with your experience?
The question is self-explanatory. You can make this an NPS question to gauge satisfaction levels and gain quantitative insights or leave it open-ended for attendees to talk about their experience.
If you want to get information about a specific event component like the event location, etc, you can specify this in the question.
What did you like about the event?
Don’t just focus on the negative. Positive feedback questions can also provide valuable feedback and act as a great motivator. Leave this as an open-ended question and see where you and your team excel.
What, if anything, did you dislike about the event?
Post-event feedback means nothing if you don’t use it as an opportunity to learn and better future events. Use open-ended questions for event attendees to share any issues they had with the event. Use the data and strategic event management to improve event operations.
How likely are you to recommend [Company Name] to friends and family?
Word-of-mouth referrals do wonders for brand reach. Softly encourage your event attendees to refer your events to friends and family and gauge how likely they are to attend future events. If they are interested in more events, ensure they know all future events.
Where did you hear about our event?
Determine whether your marketing strategies are working and where you need to funnel more resources for future events by gathering where event attendees are hearing about your events.
This question can have multiple-choice options with an “Other” option and a blank field.
Do you have any other feedback for [Company Name]?
Again, leave this as an open-ended question. Event attendees have a third-person perspective of the event and often notice issues that internal teams have missed. This data provides valuable feedback on detailed improvements that will take your events from good to great.
What events would you like to see in the future?
Provide a multiple-choice option for future events or ones you’d like to host in the future. You can also make this an open-ended question to generate ideas for your next event.
Please rate these event components.
This question depends on the event type and the components of the event. We suggest listing it as multiple NPS or multiple-choice questions.
- How was the event host?
- How was the event audio, speakers, and microphones?
- How was the connectivity? (For virtual events)
- Did you struggle to register for the event?
- How satisfying was the event's food and drink?
- Did the event stay on topic? (For corporate events and educational seminars)
- Add any other industry event-relevant questions.
Please share your thoughts on the event with us.
End your post-event survey with a blank field for guests to share their experience with the event.
When To Send a Post-Event Survey
As the name suggests, a post-event survey should be sent after the event is done. We’d suggest sending the survey a day or two after the event when the experience is still fresh in the event attendees' minds.
Post-event survey questions can be sent through email, an event app, and social media.
You can also gather post-event data in person. This works better with educational or networking events where the attendees are very hands-on. Event attendees can quickly share their experience on a survey terminal or you can provide a link for people to visit and share their experience.
Post-event survey questions are effective at gathering valuable feedback. Use post-event surveys to improve event operations and stakeholder satisfaction, and to measure your event company’s growth.
Fill your event survey with NPS, multiple choice, and open-ended questions. Use the above questions as a guide and tailor them to your audience and industry.
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